These 10 updates will help marketers in the Salesforce platform work smarter. The post 10 must-use marketing updates in the ...

Paramark raised $6 million from Greylock for its generative AI tool to help marketing teams measure business value and ...

When Salesforce announced it would no longer sell its CPQ (Configure, Price, Quote) solution to new customers, the move sent a ripple effect through revenue teams everywhere. Once a staple for many ...

Salesforce stock has dropped more than 30% from peaks, overcorrecting the stock despite attractive new products. Click here ...

Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact.

It helps businesses generate high-quality leads, manage campaigns, and track performance. Salesforce Marketing Cloud is another comprehensive module from Salesforce. It fits for both B2B and B2C ...

Artificial Intelligence is rapidly transforming how businesses use Salesforce—not by replacing the CRM, but by integrating intelligent tools that extend its capabilities. From predictive lead scoring ...