Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

The St. Louis Blues are dipping into their past for their future. The franchise has just unveiled new uniforms, inspired by their original look and also informed by what fans liked about past ...

The St. Louis Blues revealed a new STL logo for the Winter Classic and it should be part of the team's future. Alton Telegraph Logo Hearst Newspapers Logo. Skip to main content. Subscribe.

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

But what I really like is the addition of an interlocking 'STL' logo on the pant leg. This new mark (there are two others – one a fleur-de-lis and the other a trumpet featuring the famed Gateway ...