Meghan Markle has been criticised for her latest "crisis pivot" in launching her lifestyle brand As Ever, following a copyright battle over its previous name, American Riviera Orchard. The Duchess of Sussex was forced into another rebrand before the company's official launch but may be facing further headaches over the new company's logo.

It turns out that Meghan Markle has been hinting at her lifestyle brand’s new name for weeks, signing off many of her Instagram posts on her newly launched account “As ever.”

Meghan Markle's rebrand of American Riviera Orchard to As Ever has landed her in hot water as it has emerged her logo is 'surreally' similar to a town's coat of arms in Spain

Duchess of Sussex Meghan Markle launched a rebrand named As Ever and her new logo seems to have a resemblance to a Spanish town's coat of armor