The Drum6d
Agencies are lazy and follow orders too easily, says Landor president Christian Schroeder
As global president of WPP-owned branding behemoth Landor, where he oversees 1,500 people across 35 offices, Schroeder has seen how easy it is for agencies to fall into the trap of delivering work ...
The Drum6d
Some agencies can be lazy and follow orders too easily, says Landor president Christian Schroeder
As global president of WPP-owned branding behemoth Landor, where he oversees 1,500 people across 35 offices, Schroeder has seen how easy it is for agencies to fall into the trap of delivering work ...