BMW was one of the first car manufacturers to debut a mass-market EV, the i3, in 2013. Like every non-Tesla EV from that era, the i3 was a quirky, hatchback-type thing with a city car range.

A wholesale reinvention is currently taking place at BMW, and it’s giving a sneak peek at what’s going on with the Vision ...

BMW’s strategy is to ensure that its ICE and EV products look comparable—both inside and out—but each will have a distinctive feel. To make the new EVs feel as BMW-like as possible, though, the Vision ...

The i3 will be BMW's biggest attempt to woo EV buyers to date, and its wild styling—derived from the Vision Neue Klasse concept—sets the stage for a whole new generation of Bavarians to come.