Silver Spring media company Urban One Inc. is projecting a steep drop in adjusted earnings this year — after 2024 earnings ...

Frequency is very important when considering an advertising schedule on radio. Listeners tune in and out, change stations, and are often engaged in some other activity while the radio is on ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

In its annual benchmarking report to RAB about radio digital sales, Borrell Associates found that 2024 digital sales in the ...

Like it or not, the rules of radio advertising are being rewritten. If you're still following the old script, you're already falling behind. Imagine The Wizard of Oz: Dorothy, lost in a strange new ...

Learn how radio effectively reaches Black audiences and offers key advertising opportunities for brands looking to engage ...

This includes focusing on live event coverage, exclusive interviews and deeply local content that makes radio indispensable. The cost of advertising is another pressing concern. As more businesses ...

East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to make waves – not just for listeners, but for media buyers too. If you’re ...

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CEO Chris Forgy says Saga Communications is committed to digital expansion despite a revenue dip, citing long-term growth potential.