Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

Liquid Death, founded by Mike Cessario in LA in 2019, has become a hit thanks to its high profile marketing. The drinks' makers though, say they've pressed pause on sales outside of the US.

The Northern Lights – aurora borealis – put on quite a show in the UK in 2024, but few places on earth are better than Norway to experience ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

Signify, (Euronext: LIGHT) the world leader in lighting, has announced its association with dynamic superstar and Nation's ...

Let's behold the perfect marketing paragraph. Richard Petty ends temperance movement. Ryan Blaney earns ambassadorship. And a woodpecker correction?

Qatar Airways is creating influencer-style content featuring its AI ambassador, Sama, on an Instagram account the airline ...

Renowned fashion icon, model, and social media personality, Hasnain Lehri has joined luxury brand, Sonraj as Creative head and Executive brand ambassador. The development signifies an important ...

Curefoods, Bangalore-based house of F&B brands, announced the repositioning of its flagship brand EatFit under the new ...

The TTG Sustainable Travel Heroes travel agent training programme is back for its fourth year and is looking for 20 more ...

The world's most followed TikToker, Khaby Lame, on Friday was named as ambassador for the UN children's agency as he visited ...