Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
Young adults bought Jellycat plush toys for comfort during COVID lockdowns. Experts say the company leveraged scarcity and ...
IGN14d
The Best Sonic the Hedgehog Plushies for Kids and Adults in 2025
This plush is great for kids and adults who are kids at heart, including yours truly. It's small enough to take wherever you go, or place it on your desk to look at or squeeze when you need to ...
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Millennials and Gen Zers are hooked on plushies — and that's good news for the toy market
Gen Z and millennials' love of plushies is bringing some cheer to the toy industry. Young adults adore their stuffed animals, whether they're hanging onto the battered old ones from their ...
Channel NewsAsia Singapore5d
Why are millennials buying plushies and ‘cute stuff’? It’s to heal their inner child
Nostalgia isn't the only emotion behind the growing trend of adults spending on children's toys. The "kidult" phenomenon, ...
New York Post1mon
I spent $5,000 on Jellycat plushies — I sell my clothes to fund my obsession
Megan found a love for the plush toys after seeing them in a gift shop ... She said: “Some people comment that adults should not be collecting teddy bears. “There are worse things I could ...