And, apparently, what $320 million gets you is a bizarre, motion-captured-CGI version of the Planters mascot, leading the working-class revolution. That’s a lot of money for a peanut commercial!

The iconic Planters Peanut Mobile, better known as the NUTmobile, rolled into Amarillo this week, delighting locals with its giant peanut on wheels and spreading the joy of Planters’ products.

Mr. Peanut has been rocking that cane and monocle for decades, and is making his big-screen debut in Netflix’s “The Electric State.” Planters has also fashioned the mascot’s star turn into ...

Brand mascot. Tastemaker. Style icon. And now, movie star! PLANTERS very own Mr. Peanut is making his film debut in Netflix’s original new film “The Electric State” on Friday March 14. “The Electric ...