And, apparently, what $320 million gets you is a bizarre, motion-captured-CGI version of the Planters mascot, leading the working-class revolution. That’s a lot of money for a peanut commercial!

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

If you’re looking for a versatile oil that can be used for a wide range of cooking applications, Planters Peanut Oil is an excellent choice. We’ve used Planters Peanut Oil for frying chicken ...

The company said it was holding off on further promotions until the Super Bowl on Sunday — where it will, reportedly, run a planned spot showing Mr. Peanut’s funeral. “We are saddened by this ...