Creator Sports Capital, co-founded by former YouTube executive Benjamin Grubbs, is leading the funding round, which includes Manning’s Omaha Productions and 50 other investors, according to the company. Good Good Golf will use the money to build a management team, invest in live events and expand its lineup of golf products.

Good Good Golf, a media and lifestyle company that started out on YouTube, has raised $45 million in funding marking the startup’s first outside investment. The funding round was led by Creator Sports Capital,