The Swoosh’s Jumpman label is once again in the news after its Air Jordan 1 Low “Rookie of the Year” sneaker surfaced on the ...

USC women's basketball star JuJu Watkins balled out in the brand new Nike Kobe 6 'Sail' in front of Vanessa Bryant during the Trojans' upset win over UCLA.

Jordan Brand, for their part, knows what they have with the Bred and they always have. The shoe only comes back around every ...

To join in on the NBA All-Star Weekend hype, Adidas is dropping a new colorway of its best modern signature basketball ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

Lost among the Super Bowl week shuffle was an Air Jordans drop by Nike on Friday, Feb. 7. The release of the Air Jordan XXXIX ...

The ad, Nike's first Super Bowl commercial since 1998's 'Swoosh This,' featured top female athletes like Caitlin Clark , Jordan Chiles, and Sha'Carri Richardson.

The NBA All-Star Weekend, a showstopper for basketball fans, is also the most anticipated and important event in the sneaker world.

Jalen Hurts enjoyed the best night of his NFL career on Sunday, and the accolades rolled in immediately after the game.

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage ...

Women athletes are told they can’t be bold, make demands, break records or stand out in Nike’s Super Bowl spot, which ...

Sneakerheads, get ready for Jordan Brand's latest sneaker drop, the Jordan CMFT Era “Chicago” sneakers. These shoes will be the first model in the CMFT Era, designated for everyday wear. The Jordan ...