Teens can profit from sponsorships and social media thanks to new NIL rules. As the money rolls in, parents, coaches and ...

As the business of women’s sports continues to grow, the ability for players to express themselves on and off the field of ...

After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

When Devin Booker became Nike Basketball’s 24th NBA signature athlete in 2023, the company’s staff honored him with a ...

Despite signing the bill, Polis expressed concerns about a provision that exempts the financial agreements from the Colorado ...

The Blue Devils freshman sensation had an epic game in the Sweet 16 while wearing the special edition Nike sneakers.

Cooper Flagg has one of the more unique NIL situations in college sports having signed a sneaker deal with New Balance but ...

Most of Nike’s long-term debt does not mature until after 2028, but it does have significant endorsement commitments of more than $1 billion per year. The firm, with its investment-grade credit ...

The introduction of Name, Image, and Likeness (NIL) agreements has fundamentally changed the landscape of college athletics.

Ward’s holy-smokes experience was common in the early days of super shoes. Also common was the belief that the carbon-fiber plates in super shoes acted as springs that led to being faster in the shoes ...

In-depth analysis of Liverpool's economic situation from The Athletic's new specialist football finance writer ...