Teens can profit from sponsorships and social media thanks to new NIL rules. As the money rolls in, parents, coaches and ...

Now that college athletes can be paid, a March Madness buzzer-beater could be worth a lot more than a trip to the Final Four.

A new sandwich shop is stepping up to the NFL's top fast food sponsorship. Jersey Mike’s – known for its large portions, ...

As the business of women’s sports continues to grow, the ability for players to express themselves on and off the field of ...

After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe ...

The college basketball phenom secured the Blue Devil's place in the Final Four while wearing Nike Kobe sneakers.

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

When Devin Booker became Nike Basketball’s 24th NBA signature athlete in 2023, the company’s staff honored him with a ...

Cooper Flagg founds himself in a tricky situation as the Duke Blue Devils star wears Nike shows to his recent basketball game ...

The latest instalment of FourFourTwo’s football agency column sees Harry Croft from DEFY look at the earnings gap between the ...

Despite signing the bill, Polis expressed concerns about a provision that exempts the financial agreements from the Colorado ...

The Blue Devils freshman sensation had an epic game in the Sweet 16 while wearing the special edition Nike sneakers.