Besides Caitlin Clark, her new Indiana Fever teammate Sophie Cunningham also continues to make waves with her off-court ...

Once upon a time in Hollywood big stars would never do commercials, now ‘cringey’ ads for obscure mobile games and beauty ...

From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners. The post ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Gaming has evolved over the past few decades and gone from having a small following of computer nerds to drawing over 2.7 ...

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...

Kim Kardashian reacquired her Skkn brand and will relaunch it through Skims after previous attempts with KKW Beauty and Skkn By Kim.

Now, anytime we see Watkins on a State Farm, Nike or Gatorade ad these next two weeks ... a scoring dynamo with 1,709 career points, and a likable celebrity whose array of endorsements mean you’ll see ...

Campaign Red’s Creative Disconnect Report breaks down the key insights and data trends on the state of creativity in America.

Card issuers, obviously enough, charge high rates to offset the risk of customers defaulting, or failing to pay for their purchases. More than half of all default losses suffered by banks each year ...

Consumers can use the cameras on their mobile devices to scan spare ketchup packets and generate a coupon for Hellmann’s Mayonnaise.

On Holding’s growth in DTC sales and partnerships with Zendaya and Federer shows potential. Learn why ONON stock is a ...