Illinois’ flagship university says rules requiring student-athletes to disclose NIL deals aren’t relevant In the wild west of today’s college sports.

As Paige Bueckers steps onto the court for her final March Madness tournament, the spotlight is firmly on her, not just as a player but as a transformational figure in women’s basketball. Anticipated ...

The Tennessee Titans have the number one pick in the NFL draft, and seem to be going all in on ushering in a new era.

Records show that a fraction of the school’s athletes are complying with a state law requiring them to disclose endorsements.

The idea to redevelop the area around the Coliseum, the Fairgrounds and Allegacy Stadium was always sound.It just took a ...

Colorado Buffaloes coach Deion Sanders is looking to donate uniforms to youth football coaches across the country, and he ...

For decades, college athletes had to not only refuse commercial opportunities but pretend they didn’t exist. Now, everyone ...

What do John Beilein, Brad Underwood, Bo Ryan, Frank Martin, and Mike Dunlap have in common? All five started their head coaching careers at the Division II level or lower — ...

Texas Tech's modern-day initiative is similar, along with a little bit of German. That's one of the marketing schemes that ...

The feud between the Tennessee Titans and Houston Texans over the remains of the Oilers is defined by petty antagonism and ...

College athletic directors, including at Northwestern and Northern Illinois, have decisions to make on revenue sharing, ...

The college basketball phenom secured the Blue Devil's place in the Final Four while wearing Nike Kobe sneakers.