Rodents scurrying along their daily commutes in NYC have been met with miniature billboards in strategically-placed locales.

They nicknamed the extra-furry rodents as the "Colossal woolly mouse." Results were posted online, but they have not yet been published in a journal or vetted by independent scientists.

One local said they can't go a day without seeing a rat and blasted the problem as being ... Mere weeks ago in February, one horrified shopper spotted a mouse - they had nicknamed Jerry - darting ...