The New Pepsi Challenge: Saving Pepsi From Years of Decline
U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from ...
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Appraising Trends, Challenges In Nigeria’s Carbonated Soft Drink Market
Nigeria’s beverage market is a battlefield where brands fight fiercely for consumer attention and loyalty. With a population of over 200 million people, the country offers a lucrative but highly ...