Meta, the parent company of Facebook and Instagram, is introducing a "Subscription No Ads" (SNA) plan in Europe. It will be ...

In a significant move, the Centre is abolishing the Equalisation Levy, or digital tax, on online advertisements starting ...

The Global AdTech Market Size is projected to grow at a CAGR of 14.3% from 2025 to 2032, according to a new report published by Verified Market Research®. The report reveals that the market was valued ...

Marketers share how India’s automobile industry is navigating a post-festive sales slowdown by focusing on rural market ...

Aether goes beyond traditional 3D scene reconstruction, leveraging computer vision to create AI-assisted 3D immersive tour content. This "capture once, create limitlessly" approach delivers 6 degrees ...

The digital marketing landscape has just witnessed history in the making. Tariq Mushtaq Khatri, a rising star in the w ...

As healthcare consumers’ expectations continue to expand and evolve, marketers are embracing AI to deliver more personalized, ...

Meta has been approving advertisements posing as news articles of legitimate local and international media outlets, which ...

Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.

This article is authored by Viswanath Pingali, professor of Economics, Indian Institute of Management, Ahmedabad (IIMA).

In the ever-changing landscape of App Store Optimization, one thing holds true: if you’re not constantly optimizing or testing creatives in the app stores, you risk leaving valuable installs on the ...