Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.

Meta advertising has become increasingly complex, yet many advertisers miss the fundamental principle that drives successful ...

Meta gets regulatory approval to trial ts facial recognition system built to fight off malicious online adverts linked to the ...

Social media giant Meta Platforms (META) has long run on the back of the advertising market, and with signs that the digital ...

It may not have reached a billion users just yet, but Meta has decided to launch ads on Threads anyway, with initial testing to begin with selected users/brands in the U.S. and Japan. As explained by ...

If a public figures enables Meta's new feature, the tool will scan their profile picture and compare it with faces appearing in suspected fake ads, which will be automatically blocked if misuse is ...