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And this includes in-game purchases, in-game advertising, UGC, and meta-layer monetization ... how can you use them to monetize a mobile game? The key is to design mobile game monetization strategies ...

If you’ve been running Meta ads in the last 12 to 24 months, you would have noticed one key shift – automated targeting. Since the introduction of Advantage+ features in August 2022 ...

Nightview Capital, an investment management company that concentrates exclusively on publicly traded equity strategies ...

Meta Platforms is likely to get hit by tariffs in a somewhat roundabout way. Brands may pull back on marketing spending, as ...

Search Engine Land » PPC » Meta wants its advertisers to connect to Google Analytics Chat with SearchBot Please note that your conversations will be recorded. Meta is encouraging advertisers to ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ...

Meta is planning to charge European customers nearly $14 a month to use Instagram on their phones without ads and nearly $17 a month for Instagram plus Facebook, but on desktop. The plan ...

Meta Platforms will ask advertisers to disclose the use of artificial intelligence (AI) or other digital techniques to create or alter a political or social issue ad, the Facebook-owner said on ...

(Reuters) -Meta Platforms will ask advertisers to disclose the use of AI or other digital techniques to create or alter a political or social issue ad, the Facebook-owner said on Thursday ...