LIFE IMITATES art at IWC — with the turbo release of a new Ingenieur Automatic 40, inspired by Apple TV+’s new film, F1.

To move its cultural momentum forward, the Mercedes team had to come up with a plan. It quietly listed a “clothing executive” ...

Our list of the 15 richest F1 drivers in 2025 includes Formula One legends like Lewis Hamilton as well as young stars like Max Verstappen.

Despite a strong start to the 2025 F1 season, Mercedes' George Russell is not happy with the W16's design philosophy.

Brand IWC will have some not-so-subtle product placement in the film, including four- and five-figure timepieces ...

Recalling Lewis Hamilton's predicament with replacing Michael Schumacher, F1 journalist states how Kimi Antonelli is in the ...

Aston Martin is selling its stake in the Aston Martin Formula One team to focus on revitalizing its core automotive business, ...

Take a look at the ultra-expensive watch collection of the Ferrari driver Lewis Hamilton vs that of Charles Leclerc.

From Bond to Barbie, on-screen placement has long been a way for brands to stimulate emotion and promote their heritage ...

Mercedes have very professionally gone about their business in 2025, both on and off track. The W16 is meeting the targets of ...

Speaking in the Chinese GP race debrief on Mercedes' official F1 YouTube channel, chief engineer Andrew Shovlin explained ...

A star of the Mercedes Formula 1 team has revealed a temporary switch to McLaren after taking to the track for crucial tests.