O Boticario has announced the appointment of Gabriel Medina as the ambassador for Clash, its new men’s fragrance. Clash will ...

Prada’s first scent of 2025 is a literal welcome breath of fresh air in a perfume world that’s currently drowning in heavy ...

It's no secret that teen guys have totally elevated their scent game, with many shopping for fragrances that can only be ...

PARIS — Formula 1 driver Pierre Gasly is the new ambassador for Gentleman Givenchy men’s fragrance franchise. “To me, ...

New men’s grooming brands launch all the time nowadays. With more guys putting thought into their moisturizers, shaving ...

The fragrance market in the UAE has long been associated with luxury, exclusivity, and a deep cultural appreciation for high-quality scents. While traditional perfume boutiques remain a cornerstone of ...