The kitchen wall paint color aside, choosing the right type of paint and brand is important. "The type of paint you use in a kitchen matters significantly," says Burcu K, co-founder of Color Atelier.

Zillow research states that rich hues of green, blue, gray and terra cotta are more appealing to buyers than plain white walls.

Farrow & Ball The reason the color payoff is so high with matte finishes is because of a 2% sheen. This means there is less light bouncing off the paint, and the eyes are able to take in more color.