The Hidden Cost Of Marketing Silos: Why Channel-Level Analysis Isn't Enough
This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...
Brand Investment a Key Ingredient for Kraft Heinz to Withstand Macro and Competitive Challenges
Kraft Heinz benefited from consumers’ penchant for eating at home during the pandemic, with 85% of its sales resulting from traditional retail channels (brick-and-mortar and online). And while Kraft ...
An Nvidia exec explains how CMOs are using AI to get the most out of their ad budgets
Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.