"Consumers are no longer chasing logos, but are more focused on value for money. Our domestic handbags are on par with international light luxury brands in terms of aesthetics and materials.
span> Quiet luxury isn’t just a trend, it’s a mindset. It’s about feeling good in what you wear, not because of a logo but because you know it’s just right. And in a world where fashion often moves at ...
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People adopt brands as “tokens” to fit cultural norms, build status, or reinforce group bonds, like sporting team jerseys or luxury logos. Brand builders must identify social motivations and signs of ...
An illustration of a magnifying glass. An illustration of a magnifying glass.