The PGA Tour enjoyed a bumper TV audience for the Waste Management Phoenix Open despite going up against Super Bowl LIX.
Nearly a month into his job as LIV Golf CEO, Scott O’Neil is bullish about the league’s trajectory despite lackluster ratings as a deal with the PGA Tour looms.
Cristiano Ronaldo turned 40 years old-an age when most athletes have long hung up their cleats, sneakers, tennis rackets or ...
New LIV Golf CEO Scott O'Neil sees opportunity for the league because of the potential investment from PIF, which funds LIV Golf, in the PGA Tour.
Namely, how does O’Neil see LIV fitting into the framework agreement between the league’s financiers, Saudi Arabia’s Public Investment Fund (PIF), and PGA Tour Enterprises? That deal, according to ...
However, LIV has its own decisions to make regarding its future because several major players will see their contracts expire next summer, including Bryson DeChambeau and Brooks Koepka.