The new brand campaign produced with Arts & Sciences and BBDO New York, is teeing up the next chapter of the league and its bold vision for the sport.

New LIV Golf CEO Scott O'Neil sees opportunity for the league because of the potential investment from PIF, which funds LIV Golf, in the PGA Tour.

As a new season begins in Riyadh, LIV Golf keeps moving toward the mainstream with broader acceptance from sponsors, ...

From a new scoring format, to new additions, to stars like Bryson DeChambeau and Jon Rahm, we catch you up ahead of the start ...

When LIV Golf started in 2022, the league said it wouldn't go head-to-head with the PGA Tour's top events. That's not the case in 2025.

Pat Perez is joining the LIV Golf broadcast team as an on-course analyst this season. Perez, 48, previously competed in the league as a member of captain Dustin Johnson's 4Aces GC. Perez finished ...

Tyrrell Hatton and Joaquin Niemann's team (Torque GC) recently reacted to LIV Golf's announcement of hosting a night golf event in Riyadh. This event, a part of the PIF-backed league, will be the ...

but when Liv came about, the dynamic changed quite a lot," Martensson said. "I saw a great opportunity with my background that I could actually be part of changing golf forever and team golf was ...

On paper, it looks great that LIV Golf will begin its 2025 season in the dark. Literally, teeing off round 1 at 6:15 p.m., after darkness falls and they crank on the floodlights in Saudi Arabia.

A few months ago, Sports Business Journal reported that LIV Golf would move on from embattled commissioner Greg Norman and replace him with a seasoned sports administrator. “Once my official ...