New LIV Golf CEO Scott O'Neil sees opportunity for the league because of the potential investment from PIF, which funds LIV Golf, in the PGA Tour.

It seemed like LIV Golf had taken a major step in the right direction after inking a television deal with Fox Sports prior to the start of its fourth ...

Namely, how does O’Neil see LIV fitting into the framework agreement between the league’s financiers, Saudi Arabia’s Public Investment Fund (PIF), and PGA Tour Enterprises? That deal, according to ...

Jelly Roll was joined by MGK (Machine Gun Kelly) at a Phoenix Open Birds Nest concert that offset songs like "Save Me" and ...

Fox reported a quarterly adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) of $781 million — ...

Blake Shelton and Gwen Stefani played the 16th hole at the WM Phoenix Open Concert in the Coliseum. Here's the setlist, from ...

'[It's] important to put that into context' Best red carpet looks at the 2025 Critics Choice Awards Rory McIlroy has Donald Trump request finally heard after PGA Tour-LIV Golf meeting ...

In perhaps the biggest move for LIV Golf's potential popularity, the league announced earlier this month a multiyear deal with FOX to have its tournaments broadcast on the network's FOX Sports ...

On paper, it looks great that LIV Golf will begin its 2025 season in the dark. Literally, teeing off round 1 at 6:15 p.m., after darkness falls and they crank on the floodlights in Saudi Arabia.

A few months ago, Sports Business Journal reported that LIV Golf would move on from embattled commissioner Greg Norman and replace him with a seasoned sports administrator. “Once my official ...

During his time as LIV Golf CEO, Greg Norman never missed an opportunity to promote the fledging golf league, often with a bombastic tone that only seemed to fuel the tension the Saudi-backed ...

Riyadh Golf Club will host LIV's first event of the year under the lights. / Courtesy Riyadhgolf.com LIV Golf will open its 2025 season under the lights at Riyadh Golf Club. The LIV Golf app was ...