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How Kevin Plank Aims to Capitalize on Under Armour's Underdog Position and Return to Growth
In Kevin Plank's mind, Under Armour is a $5 billion start-up. And he's got a game plan mapped out to return the company to growth and market dominance - a plan the chief executive officer and his ...
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Under Armour's founder is back as CEO. Here's how the company went from taking on Nike to searching for redemption.
Nearly three decades ago, Kevin Plank founded Under Armour. Now, he's trying to turn the company around by stepping up for a second stint at its helm. The sportswear brand said March 13 that Plank ...