Attaching meanings through the calculated use of colour helps logos connect with consumers. But stay aware of negative connotations, too. Such as red sparking hunger for fast food brands but ...

The court takes inspiration from Undefeated's "iconic 5-strike logo," according to the conference. NCAA TOURNAMENT BUBBLE WATCH: What teams fighting for March Madness field must do to make field ...

Goodbye, clean and traditional hardwood. Welcome, a court emblazoned with hundreds of XII logos that stretch from baseline to baseline and result in a polarizing look that is Louis Vuitton-like to ...

Goodbye, clean and traditional hardwood. Welcome, a court emblazoned with hundreds of “XII” logos that stretch from baseline to baseline and result in a polarizing Louis Vuitton-like look to ...

The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old ...

Goodbye, clean and traditional hardwood. Welcome, a court emblazoned with hundreds of “XII” logos that stretch from baseline to baseline and result in a polarizing Louis Vuitton-like look to ...

on-court logos, authentic confetti from the championship celebration, Gatorade player-used bench towels and other exclusive artifacts. Additionally, fans will have the opportunity to purchase ...

Welcome, a court emblazoned with hundreds of "XII" logos that stretch from baseline to baseline and result in a polarizing Louis Vuitton-like look to some fans and an abhorrent eyesore to others." ...