Nike announced a move to jumpstart sneakerheads around the globe. The outfitter is doubling down on their two biggest ...

The Duke freshman has kept his focus on basketball, while raking in NIL deals ahead of becoming the presumed top pick in the NBA draft.

LeBron James paid it forward to his mother when he signed a lucrative contract with Nike. The Akron, OH, athlete was drafted to the NBA in 2003 as a No. 1 overall pick, according to Basketball ...

Athletic apparel giant Nike (NYSE: NKE) has already completed three quarters for its fiscal 2025 and results haven't been ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

Los Angeles Lakers forward LeBron James explained why he will not wear the same Nike basketball shoes during each NBA game.

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

LeBron James’ stats, NBA championships and off-court impact prove his legacy. Here’s why comparisons to Michael Jordan are ...

Nike has agreed to settle a sexual discrimination lawsuit brought by four ex-employees, ending a protracted legal battle that ...

When Devin Booker became Nike Basketball’s 24th NBA signature athlete in ... "performed worse than the broader market over in each of the last three years." Nike become more reliant on selling ...