The IQOS brand entered the Korean market in 2017 and initially led the electronic cigarette market but has recently been trailing behind KT&G’s lil. “Market share is, of course, important but ...

Global tobacco giant Philip Morris International (PM) shocked the world a few years ago when it declared it would pursue a ...

This includes categories like e-cigarettes and oral nicotine pouches ... The $12.5 billion it poured into creating IQOS since 2008 produced a brand that now generates more than $10 billion ...

PMI says this is defined as the total in-market sales volume for PMI HTUs as a percentage of the total estimated sales volume for cigarettes, HTUs and excluding the impact of estimated distributor ...

Managing Director Hannah Yun emphasized the importance of scientifically proven data in persuading the government about the benefits of electronic cigarettes. Her remarks were directed at the Korean ...