Here's how to use AI to generate videos, avatars and interactive content on a platform built for a wide range of audiences.

MARKETING-INTERACTIVE is continuing its "Women who lead" podcast series, celebrating the powerful female leaders in the ...

Samsung Electronics Singapore has promoted Lynn Chong to the role of head of marketing.

In the humming landscape of 2025, where digital screens flicker with endless streams of content, a quiet revolution is ...

The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

With a constant barrage of AI content, it’s difficult for high-quality content to capture the same attention from consumers.

So Interactive has partnered with Growth Ten, the holding company of Richfield, to develop a new campaign for the institution. So Interactive won the Growth Ten account in September 2024 and began ...

Strong communication skills help create compelling messages, write engaging copies that connect with audiences better.

In today’s fast-paced digital world, businesses must continuously optimize their website, marketing, and sales strategies to ...

The digital sphere is in constant flux, demanding a reassessment of marketing strategies. Businesses today must move beyond ...

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

Adweek X IRCODE: TV That Clicks: The New Marketing Channel You Can ... IRCODE as they unveil a breakthrough interactive TV solution that connects content and action—without QR codes or disruptions.