Ahead of its Super Bowl commercial's debut, Poppi sent vending machines to TikTok influencers, and it backfired, sending its ...

Between 2023 and 2024, global crypto ownership increased by 33% to 562 million people. According to 2024 statistics, approximately 6.8% of the worldwide population owns some form of cryptocurrency. ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

A million memes were born the moment Kendrick Lamar looked directly at the camera.

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...

As the headphone giant launches its “biggest” campaign to date, CMO and head of product Chris Thorne explains why the “best” ...

Dunkin's Super Bowl collab with Druski, Ulta's New Orleans activation hosted by Chanen Johnson and Poppi’s influencer-led ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

There are already winners and losers from Trump's tariff announcements, from investors betting on gold to fashion brands ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Vamp’s Nour Nasser Al Dean delves into the lifeblood of influencer marketing and shares tips for those looking to dominate ...

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This ...