In the pharma sector, compliance, credibility, and communication play a crucial role. Amura has helped pharma companies craft ...
Little wonder then that brands looking to cash in on the cricket fever are exploring influencer marketing as an alternative ...
Their most recent milestone is a partnership with ByteDance’s SoundOn—a game-changing distribution and marketing platform created by TikTok’s parent company. With SoundOn, artists can upload music ...
Every marketing dollar spent should spark a call, but when they don't, it's time to reevaluate strategies. And, if an HVAC ...
Over five decades, it was reimagined by culture-shifters, sparking stories that transcended style and resonated around the ...
AWISEE has recognized the shift in marketing trends and expanded its reach to a global scale, with a strong focus on the US ...
Former top 20 tennis player Daria Saville said she’s “salty” that WAGs and influencers are getting brand deals over “actual ...
The ABG Influencer Marketing Committee's, Jochen Bischoff and Marie de Ducla discuss transparency and the future of ...
In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...
At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content ...
In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, ...
Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...