Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.
When To Invest In A Long-Term Influencer Partnership. If your goal is to create a brand ambassador or establish an authentic ...
YAAP Digital's Arshad Zaheer shares data-led insights and a roadmap for those looking to harness influencer marketing’s true ...
The young, social media-first generation has made Hindustan Unilever draft in creators to promote its Indulekha hair oil and ...
The right compensation model depends on the campaign goals, KPIs, and budget. Here are four common influencer marketing ...
Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...
"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.
Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...
The Australian Influencer Marketing Council (AiMCO) has announced award-winning content creator, Brad Canning, as the Chair ...
Collabhouse is also pitching the merits of its new tool with some case studies from its beta-testing period. It says that Beauz used it for their ‘Lick It’ single last year, driving a 300% spike in ...
Empowering Marketers with Deeper Insights into China’s Leading Lifestyle PlatformSINGAPORE – Media OutReach Newswire – 24 ...