’Tis the season for pretty pastels in all of their forms—but if you really want to stay on-trend, go for butter yellow. The pale shade is ideal for this time of year, especially in the form of a ...

Cat has struck gold with this dress by UK fashion house French Connection which has a flattering shape and versatile colour ...

Get ready for Easter with these 21 loose and slimming dresses that channel high end boutique energy — details!

We found 17 waist-slimming dresses that prove style only gets better after 40 and they start at just $20 — details!

Kidman opted for pieces courtesy of Bottega Veneta’s pre-spring 2025 collection. The “Babygirl” actress wore a red-and-white ...

On April 1, Sweeney took the stage at CinemaCon to present her upcoming film The Housemaid alongside co-stars Amanda Seyfried ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

There’s something about packing for a trip that turns even the most stylish woman into a last-minute over-packer. It starts ...

If you're over floral midis, Aligne's gingham dress is the fashion set's answer to zhuzhing up your spring wardrobe.

We have noticed a move towards squishy bags for a few seasons now – and this trend continued to dominate for autumn/winter ...

FASHION fans are ‘obsessed’ with the ‘best trousers’ ever from M&S. Not only are they comfy, flattering and bloat friendly, ...