But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Here are the best clip-in hair extensions that celebrity hairstylists recommend to their clients from Cashmere Hair, Bellami, ...

One TikTok influencer found a way to achieve a perfectly smooth and beautiful look for cheap while reusing a common throwaway ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The definitive roundup of the 100 greatest hair products as chosen by the people who know best – beauty industry insiders.

Considered the ultimate multitaskers, styling creams boast a plethora of benefits—hydrating hair follicles, holding styles, ...

Protective styles are commonly used in the Afro-textured hair community to minimise exposure to environmental elements, ...

CORONA, CALIFORNIA / ACCESS Newswire / February 19, 2025 / Color Oops, a Developlus, Inc. brand and leader in at-home hair ...

Drew Barrymore’s nine go-to products include a Color Wow hair mask, Charlotte Tilbury primer, Aveeno cream, Dove Beauty Bar, ...

The U.S. Food and Drug Administration banned the dye known as Red 3 from the nation’s food supply in January, setting ...