Some sneakers are just sneakers. Others? They have history. Legacy. They’ve been laced up in Game 7s, broken in on hardwood battlefields and immortalized in highlight reels. The best basketball ...

A glimpse at the gear teams will wear indicates that Nike and Adidas are getting a push from their top Maryland competitor. Each year, Sports Business Journal, a sibling publication of the ...

Ahead of McNeese's second round game on Saturday afternoon against Purdue, Khan appears to have landed another big NIL deal with Under Armour, who—according to Matt Norlander of CBS Sports—flew to ...

Detail of the sneakers worn by OG Anunoby #8 of the New York Knicks during the first half against the Dallas Mavericks at ...

Another NBA star could be on his way to billionaire status. Michael Jordan and LeBron James are already among the NBA’s four billionaire athletes, and Stephen Curry, the sharpshooting phenom ...

Colorado State has surged in Google searches and gone viral on social media several times after win in the NCAA Tournament.

That honor belongs to the time when Harrison was an executive at Nike back in 2013, who was responsible for pitching a young Steph Curry on signing with the shoe brand. The details of that ...

Abby Albino and Shelby Weaver opened Makeway in Toronto in November 2020, a first-of-its-kind boutique in North America that ...

SEATTLE — The Colorado State name was everywhere after the Rams pulled a March Madness upset. It’s the type of spotlight every school wants but is only found via winning at the top levels.