Sometimes, the type choices made on screen and television end up being as iconic and memorable as the features themselves and can set the tone in terms of visual storytelling even before a single word ...

Why it works: An elegant serif infused with a quirky warmth, the primary brand typeface for Mailchimp, Means, projects ...

It has inspired countless successful fonts, including Helvetica, Arial and Century Gothic. Nearly a century after its creation, Futura's legacy of Bauhaus-inspired minimalism and geometric order ...