Making your perfume last all day isn’t just about how much you apply or put but about using the proper techniques.

After nine months of work, we’ve crowned 31 new skin-care picks (plus plenty of sunscreens). Now, some of our favorites are ...

Keep skin moisturized this winter. Check out Martha Stewart's go-to Mario Badescu body lotion — $8 on sale for Amazon's Big ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Spring is here, and it’s time to refresh your space, routine, and wardrobe with the best products of the season. Whether ...

Natural skincare products don't need to be expensive. In fact, I rounded up 21 great options for less than $20 on Amazon.

The collection features diamond jewelry, gemstones, and modern designs, with a focus on the brand’s signature icon – the ...

Wondering how to lighten dark underarms? Learn what causes them and discover dermatologist-approved treatments to even out ...

Phthalates and other chemicals in perfumes pose serious health concerns from reproductive issues to heart disease, yet remain ...

From discovery sets to flexible returns, niche names to premium designer perfumes - here's how to make sure you love your ...

If scented lotions make your sensitive skin freak out, it’s time to switch to one of the best fragrance-free body lotions. Fragrance might make your skin care smell luxurious, but it’s often the fast ...

The fragrance industry is booming, but scientists have found chemicals in perfume, cologne, and body sprays that have been ...