Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Basketball shoes have a way of telling stories. They can create inflection points for players, sneakerheads and casual ...

In a segment on ESPN's "First Take," former NBA big man Kendrick Perkins revealed the pettiness of former Chicago Bulls star ...

Deion Sanders will forever be a sports icon long after his coaching career is over. Shortly after he made the decision to ...

Every Ole Miss coach sported a pair of crimson and deep blue Air Force 1’s with “4:1,” “Hotty Toddy” and “culture” on the ...

The length of college basketball players’ shorts has noticeably varied over time, but it turns out the players themselves don ...

While Minneapolis has a handful of sneaker shops—Studiiyo23, Piff, Third Degree Heat—that specialize in fancy kicks, I made ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan 'changed the world' of sports endorsements.

Jordan Spieth eagled No. 11 and No. 16 in Thursday's first round at The Players Championship ... Thursday's opening round of The Players Championship before carding a 2-under 70 that doesn't ...

Jordan Brand has several NFL players proudly endorsing their shoes, but Eagles quarterback Jalen Hurts could be the company's new face, and a shoe and apparel deal could be next. Many famous ...