"This AJ1 repurposes the imperfections found on early samples to turn the unexpected, archival moments into a modern design." ...

After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe ...

Instead, these relatively affordable Air Jordans are faithful recreations of the shoe that started it all, the Air Jordan 1 basketball shoes, which were released back in 1985. What's not to love?

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

Nike has released yet another colorway of arguably the most polarizing Jordan shoes ever created. Nike is selling Jordan 6 ...

In a segment on ESPN's First Take, former NBA big man Kendrick Perkins revealed the pettiness of former Chicago Bulls ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

The Phoenix Suns' earliest connection to the Nike Basketball brand occurred nearly a half-century before their all-time leading scorer Devin Booker became the company's 24th signature-shoe NBA player.

Wednesday was quite the day for Los Angeles Lakers forward LeBron James. The league's all-time leading scorer set social media ablaze with an hour's worth of viral content on ESPN's Pat McAfee ...

Meet the man who convinced Nike to take a gamble on Michael Jordan There were 15 seconds left on the clock when a 19-year-old college basketball player launched a 16-foot winning shot that would ...

There were 15 seconds left on the clock when a 19-year-old college basketball player launched a 16-foot winning shot that would change sports marketing forever. Watching that day was marketing ...