You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

In a crowded marketplace, businesses must be able to define and then clearly articulate their product's value to stand out.

A value proposition is a statement or promise you make that attempts to position your brand as worthy of being noticed and purchased from. Basically, a value proposition helps your customer answer the ...

A value proposition succinctly conveys the concrete outcomes your software provides. It's time to transform "vibe" into ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

General Mills needs to rework its value proposition for consumers, according to Jeffrey Harmening, chairman and chief ...