Put yourself in your audience’s shoes and be brave enough to admit when something you thought was working just isn’t.

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

DIGITAL ASSAULT AI is launching with an ambitious product roadmap that includes the integration of more white-label tools and ...

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.

HubSpot is back with a number of AI innovations and platform updates. Nicolas Holland, SVP and Head of AI at HubSpot, discusses some of these updates, including a new Knowledge Base Agent and a Journe ...

Luckily, in this digital era ... might help them in their purchasing journey. Customer behavior and the study of why people make the purchase decisions that they do can be a complicated landscape to ...

Mobile retention companies themselves cover every aspect of an app marketing campaign ... Airship is a customer engagement platform that delivers personalized, real-time notifications and messages ...

The major policy overhaul will be effective within two to three years. Passengers will be able to download a digital journey pass to their phone when they book a flight. It will be automatically ...

Underlying it all is Downer’s approach to technology. “When we’re driving our digital journey, we spend a lot of time assessing what the business does on a daily basis for customers,” she ...

Tredence, a leading data science and AI solutions provider, today announced the launch of Tredence Customer 360, a ...