Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and turn insights into action.

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...

CAMPBELL, Calif., April 02, 2025--8x8, Inc. (NASDAQ: EGHT) announces 8x8 JourneyIQ, giving businesses the ability to track, predict, and optimize every step of the customer journey ...

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

Looking for the best small business website design? Discover expert tips, templates, and tools to create a professional, high ...

As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

Learn how Senior Director of Loyalty and CRM Rachel Dorfman and her peers work in tandem to help the company’s customers ...

"If we want to be prepared to be in the next final and to make the last step, we need to do it now in the first camp," he said. "We only have six camps (before the World Cup), we only have 60 days ...