For a long time, jogging was just a sporting hobby – today, "running" is a lifestyle statement that's crossed the finish line ...

Renting clothes can reduce the fashion industry's enormous environmental impact, but so far, the business models have not ...

SSON (meaning son of) plays on typical Swedish surnames, like Kjellsson, which “is a common worker’s name in Sweden, one that ...

This is shown by a study led by researchers at Chalmers University of Technology, Sweden, which highlights the measures that can make clothing rental ... important In the current study, the ...

Critics argue that replacing real models with digital versions could threaten the livelihoods of models, photographers, and ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

Hennes & Mauritz AB said that stockpiles of unsold clothing, which hit profit in the first quarter, would be under control by ...

The clothing retailer said the models would retain rights over the digital replicas and their use by the company.

Ludvig Åberg's meteoric rise has left the golf world with two questions: Who is this guy and where did he come from?

Hennes & Mauritz AB, popularly known as H&M, is a Swedish multinational fashion brand that deals in fast fashion and sells ...