For a long time, jogging was just a sporting hobby – today, "running" is a lifestyle statement that's crossed the finish line ...

Renting clothes can reduce the fashion industry's enormous environmental impact, but so far, the business models have not ...

Critics argue that replacing real models with digital versions could threaten the livelihoods of models, photographers, and ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

Hennes & Mauritz AB said that stockpiles of unsold clothing, which hit profit in the first quarter, would be under control by ...

The clothing retailer said the models would retain rights over the digital replicas and their use by the company.

H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...

Ludvig Åberg's meteoric rise has left the golf world with two questions: Who is this guy and where did he come from?

Hennes & Mauritz AB, popularly known as H&M, is a Swedish multinational fashion brand that deals in fast fashion and sells ...

These AI-generated models will be used for marketing campaigns and social media posts, the Swedish fashion retailer told ... be structured like the current system, where models are paid for ...

These are the stories making headlines in fashion on Monday. Stockholm Fashion Week returns. Stockholm Fashion Week, which ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, PRWeek asks if it's a good ...