Following is a transcript of the video. This is the logo for the sports teams at the University of Arkansas at Pine Bluff. At first glance, all you see is a lion. But take a closer look.

The word “club” must be present if there is a varsity sports counterpart ... You can request a prepared logo from the Sport Club Identity system available through the Marketing Office. The designs ...

In the lead-up to the franchise’s 100th season, one of the NHL’s Original Six has created a unique logo to mark the occasion.